If ideas were fish in a pond, and words were the rods we used to catch, then the English language fails to reel a marvelous concept. Sweden, however, raises it triumphantly by the tail-fin.
Do you remember the story of Goldilocks, the three bears, and the porridge that was “just right”? A storyteller in Sweden might use the word lagom. It means “perfectly enough” or in Goldi’s words, “just right.”
In a society where every person has a voice and every ear is overwhelmed by the white noise of social media, it is more vital than ever before to be succinct in communication. Say too much and become part of the chaos. Say too little and never be heard. Say perfectly enough and influence your world.
Whatever you need to say, say lagom. Say perfectly enough.
I’d be pleased to write it for you.
D. Doug Mains
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